GG Bavaria
Business Day 2026:
Program

The GG Bavaria Business Day 2026 program is designed specifically for games industry professionals, offering exclusive insights, valuable networking opportunities and inspiring sessions on current industry topics.

Here you can find the first program highlights of the day. The Business Day 2026 will take place on April 28 in the GAMEREI in Munich.

A detailed schedule will be published in the coming weeks.

Program

Here you’ll find an overview of the sessions and speakers of the GG Bavaria Business Day 2026.

Our panels will be hosted by Laura Peter.

Talks

Ralf Adam
Ralf Adam

Ralf Adam

Game development – yesterday, today, tomorrow


Hendrik Lesser

Hendrik Lesser

From Studio Network to Strategic Partner — A talk on how RCP approaches growth through thought leadership, trusted collaboration, and selective service offerings that create value for studios, partners, and the wider ecosystem


Prof. Marion Plank
Prof. Marion Plank

Prof. Marion Plank

Crunch as Curriculum: What Game Education Teaches About Work Culture


Laura Prinz
Laura Prinz

Laura Prinz

From Raid Lead to DAX-40 Corporate Lead: Why the Future of Work is a Multiplayer Game

Panels (hosted by Laura Peter)

The Reality of Game Publishing

with Marc Bosch (Aesir Interactive), Meg Clarke (Team17), et al.

What does publishing look like in today’s games industry? This panel explores current challenges and opportunities in game publishing – from funding and partnerships to market positioning and long-term success. Industry experts share insights into evolving publisher–developer relationships and what it takes to bring games to market in an increasingly competitive landscape.


Nicolas Lietzau-Schreiber
Nicolas Samuel Lietzau-Schreiber

The Reality of Creative Work in Games

with Nicolas Samuel Lietzau-Schreiber (Dare to Dream Games), et al.

What does it mean to work creatively in today’s games industry? This panel dives into the realities of creative roles – from game design and art to collaborative processes and studio culture. Speakers discuss how creativity can thrive under production pressure, shifting technologies, and changing player expectations.


Lauranne Cauduro
Lauranne Cauduro
Tobias Springer
David Zapfe-Wildemann

The Reality of Indie Game Studios

with Lauranne Cauduro (The Game Bakers), Tobias Springer (tobspr Games),Borys Trienin (remote control productions) & David Zapfe-Wildemann (neoludic games)

How are indie studios navigating today’s industry landscape? From funding and team structures to scaling, sustainability and creative independence – this panel highlights the challenges and opportunities indie developers face today, and how they position themselves in a saturated and fast-evolving market.


The Reality of Discoverability

with Valentine Ledour (Three Raccoons Studio), Freyja Melhorn (BXDXO), et al.

In a crowded market, visibility can make or break a game. This panel explores how studios and publishers approach marketing, PR, influencer relations, and editorial coverage. What strategies work today – and how are discoverability and audience engagement evolving?


Miroslava Moreno
Yumi Oishi

The Reality of Access to the Games Industry

with Odongo George Ahere, Miroslava Moreno (PLAION), Yumi Oishi (Rovio), et al.

Who gets access to the games industry – and how can we make it more inclusive? This panel focuses on barriers and opportunities for underrepresented groups, including FLINTA*, people of color, and young talents. Speakers share perspectives on creating more equitable pathways into the industry and fostering diverse talent.

Workshops & Roundtables

Sandra Spensberger
Sandra Spensberger

Sandra Spensberger

We Didn’t Know This Was a Problem: Legal Pitfalls Developers Discover Too Late


Prof. Dr. David Weber

Prof. Dr. David Weber

Understanding In-Game Engagement and Monetization: What Science Tells Us and How to Apply It

The program is subject to change without notice.