Business Day 2025:
Programm
Das Konferenz-Programm des neuen GG Bavaria Business Day richtet sich exklusiv an Branchenprofis und bietet vertiefte Einblicke, Networking-Möglichkeiten und inspirierende Inhalte rund um die Games-Industrie.
Hier findet ihr die Informationen zum Programm. Alle Veranstaltungen des GG Bavaria Business Day finden am 28. März 2025 in der Business Area der Olympiahalle München statt.
Diese Themen erwarten euch
Hier findet ihr eine Übersicht der Programmpunkte und Speaker:innen des GG Bavaria Business Day 2025.
Jade Summers, Maxi Gräff & Marlene Beilharz
The Importance of Accessibility in Games
16:00 – 16:45, Room 1
Markus Wilding, Zoran Roso & Robin Hartmann
Pitching do’s and don’ts – what publishers are looking for in a game and in a pitch + Networking in the video game industry
11:00 – 11:45, Room 1
Julius Girbig
Lessons I Learned as a First-Time Product Owner at CD PROJEKT RED
18:00 – 18:45, Room 1
Zoran Roso, Alexandra Müller, Alexandra Batty & Sandro Odak
Corporate Communications in Video Games Publishing – More Than Just a Game
17:00 – 17:45, Room 1
Prof. Michael Hebel, Jane Katsubo & Christoph Redl
Game Art: Realities, Skills & Global Perspectives
14:00 – 14:45, Room 1
Chris Kohler, Julie Buchanan, Filippo Beck Peccoz & Paul Redetzky,
organisiert von Sound Sessions
Improving Communication Between Audio Professionals and Developers
19:00 – 19:45, Room 1
Markus Schwerdtel & Dimitry Halley
Mehr Sichtbarkeit: Wie bekomme ich die Gaming-Presse dazu, endlich über mein Spiel zu schreiben?
10:00 – 10:45, Room 3
ExP-Team (Lena Fischer, Ivette Schmidt & Jennifer Burkhardt), Devan Soyka & David Azria
ExP: How to reach an audience
supported by Aesir Interactive
18:00 – 18:45, Room 2
Helena Kasper & Moritz Mehner
Rechtliche Spielregeln für Games: Digital Regulation und Datenschutz
16:00 – 16:45, Room 2
Sam Batty, Jolina Bering, Allan Cudicio & Maxi Gräff,
organisiert von Madeleine Egger / Womenize!
The Business Case for Diversity: How Inclusion Drives Innovation and Profitability
10:00 – 10:45, Room 1
Barbara Mendes Jenner, Martin Hamberger and Arden Osthof,
moderiert von Prof. Marcus Klöppel,
organisiert von den Narranauten
Narrative Deep Dive
Settings in der Videospielentwicklung: Nutzen, Bedeutung, Herausforderung
12:00 – 12:45, Room 1
Mate Raspovic
Die meisten Strategien sind scheiße! Wie entwickle ich eine gute Strategie?
14:00 – 14:45, Room 2
Zeitplan / Schedule
09:00 – 09:30
Arrival and breakfast
in the Lobby
09:30 – 09:50
Welcome address [GER]
10:00 – 10:45
The Business Case for Diversity: How Inclusion Drives Innovation and Profitability – Panel discussion [ENG]
Sam Batty (PLAION; He/Him), Jolina Bering (JolyThePsych – psychological online counseling for creators and creative businesses; She/Her), Allan Cudicio & Maxi Gräff (Microsoft Deutschland GmbH; She/Her)
Moderated by Laura Peter
Organized by Madeleine Egger (Womenize!)
11:00 – 11:45
Pitching and networking do’s and don’ts – what publishers are looking for in a game and in a pitch – Panel discussion [ENG]
Robin Hartmann (game events GmbH (devcom); He/Him), Zoran Roso (ZR Consulting; He/Him) & Markus Wilding (Beyond the Wall Consulting)
Moderated by Laura Peter
12:00 – 12:45
Settings in der Videospielentwicklung: Nutzen, Bedeutung, Herausforderung – Panel discussion [GER]
Martin Hamberger (Limbic Entertainment GmbH; He/Him), Barbara Mendes-Jenner (Moonlit Monitors; She/Her) & Arden Osthof (Senior Narrative Designer; They/Them)
Moderated by Prof. Marcus Klöppel (Hochschule Macromedia – Campus Leipzig)
Organized by Narranauten (Barbara Mendes-Jenner (She/Her) & Josephine “Josi” Fischer (She/Her) & Marcus Klöppel (He/Him))
12:45 – 14:00
Lunch break (sponsored by CipSoft 🫶🏼)
in the Lobby
14:00 – 14:45
Game Art: Realities, Skills & Global Perspectives – Panel discussion with an opening impulse talk by Prof. Michael Hebel [ENG]
Prof. Michael Hebel (Hochschule Neu-Ulm), Jane Katsubo (Larian Studios) & Christoph Redl (Romero Games)
Followed by an Art Portfolio Review in Room 3 (16:00 – 16:45)
14:45 – 15:15
Networking break
in the Lobby
15:15 – 15:45
Keynote by the Bavarian State Minister for Digital Affairs
Dr. Fabian Mehring [GER]
16:00 – 16:45
The Importance of Accessibility in Games – Panel discussion with an opening impulse talk by Jade Summers [ENG]
Marlene Beilharz (Activist for Inclusion and Accessibility in Games; She/Her), Maxi Gräff (Microsoft Deutschland GmbH; She/Her) & Jade Summers (Accessibility Specialist; She/Her)
Moderation tba
17:00 – 17:45
Corporate Communications in Video Games Publishing – More Than Just a Game – Panel discussion with an opening impulse talk by Zoran Roso [ENG]
Alexandra Batty (Headup; She/Her), Alexandra Müller (PLAION; She/Her), Sandro Odak (Techland) & Zoran Roso (ZR Consulting; He/Him)
Moderation tba
18:00 – 18:45
Lessons I Learned as a First-Time Product Owner at CD PROJEKT RED [ENG]
Julius Girbig (CD PROJEKT RED; He/Him)
19:00 – 19:45
Sound Session: Improving Communication Between Audio Professionals and Developers – Panel discussion [ENG]
Filippo Beck Peccoz (FBPSound; He/Him), Julie Buchanan (Composer/Sound Designer; She/Her) & Paul Redetzky (Emergo Entertainment)
Moderated by Chris Kohler (Composer & Sound Designer; He/Him)
Organized by Sound Sessions-Team (Chris Kohler & Alec Shea)
20:00
End of the Business Day
09:00 – 09:30
Arrival and breakfast
in the Lobby
09:30 – 09:50
Welcome address [GER]
in Room 1
10:00 – 10:45
Think about money, please! [ENG]
Boris Schneider-Johne (CipSoft GmbH)
11:00 – 11:45
Tapping into marketing potential through e-sports [ENG]
Jan-Hendrik Pfitzner (GIANTS Software)
12:00 – 12:45
Demystifying Creativity [ENG]
Fawzi Mesmar (Ubisoft)
12:45 – 14:00
Lunch break (sponsored by CipSoft 🫶🏼)
in the Lobby
14:00 – 14:45
Die meisten Strategien sind scheiße! Wie entwickle ich eine gute Strategie? [GER]
Mate Raspović (Media Lab Bayern)
14:45 – 15:15
Networking break
in the Lobby
15:15 – 15:45
Keynote by the Bavarian State Minister for Digital Affairs
Dr. Fabian Mehring [GER]
in Room 1
16:00 – 16:45
Rechtliche Spielregeln für Games: Digital Regulation und Datenschutz [GER]
Helena Kasper (SKW Schwarz) & Moritz Mehner (SKW Schwarz)
17:00 – 17:45
Stop waiting for Godot [ENG]
Raffaele Picca (Bippinbits GmbH; He/Him)
Followed by a Casual Godot Meet-Up in Room 3 (18:00 – 18:45)
18:00 – 19:45
ExP: How to reach an audience [ENG]
David Azria (PLAION; He/Him) & Devan Soyka (Crytek; She/Her)
Moderated and organized by ExP-Team (Jennifer Burkhardt (She/Her), Lena Fischer (She/Her) & Ivette Schmidt (They/She))
(supported by Aesir Interactive)
20:00
End of the Business Day
09:00 – 09:30
Arrival and breakfast
in the Lobby
09:30 – 09:50
Welcome address [GER]
in Room 1
10:00 – 10:45
Mehr Sichtbarkeit: Wie bekomme ich die Gaming-Presse dazu, endlich über mein Spiel zu schreiben? [GER]
Dimitry Halley (Webedia GmbH) & Markus Schwerdtel (Webedia GmbH; He/Him)
12:00 – 12:45
Project Feedback Session I [ENG/GER]
Julius Girbig (CD PROJEKT RED), Frederik C. Hammes (remote control productions), Robin Hartmann (game events GmbH (devcom)), Prof. Michael Hebel (Hochschule Neu-Ulm), Jade Summers (Accessibility Specialist) & Markus Wilding (Beyond the Wall Consulting)
12:45 – 14:00
Lunch break (sponsored by CipSoft 🫶🏼)
in the Lobby
14:00 – 14:45
Project Feedback Session II [ENG/GER]
Alexandra Batty (Headup), Sam Batty (PLAION), Jolina Bering (JolyThePsych – psychological online counseling for creators and creative businesses), Martin Hamberger (Limbic Entertainment GmbH), Arden Osthof (Senior Narrative Designer), Luke Savage (Epic Games) & Devan Soyka (Crytek)
14:45 – 15:15
Networking break
in the Lobby
15:15 – 15:45
Keynote by the Bavarian State Minister for Digital Affairs
Dr. Fabian Mehring [GER]
in Room 1
16:00 – 16:45
Art Portfolio Review [ENG/GER]
Prof. Michael Hebel (Hochschule Neu-Ulm), Jane Katsubo (Larian Studios) & Christoph Redl (Romero Games)
17:00 – 17:45
The Worlds of EFG – Einblicke in die größte Esports Organisation der Welt [GER]
Kilian Kramer (ESL FACEIT Group)
18:00 – 18:45
Casual Godot Meet-Up [ENG/GER]
Nathalie Galla (Godot Foundation; She/They)
20:00
End of the Business Day
Kurzfristige Änderungen im Programm vorbehalten.